Tune in and subscribe to DeviceTalks on all major podcast channels and follow to ensure you never miss an episode. Thank you to our sponsors Aptyx, Catalyze Healthcare, Confluent Medical Technologies, and Cretex Medical for providing vital support. The episode covers not only the 'what' but also the 'how' of successful medtech #communications. The litigation revolves around several of Nevro’s patents related to its high-frequency spinal cord stimulation system. and Boston Scientific Corporation indicating the potential for a speedy resolution. Osmer's insights on press releases, direct #MediaOutreach, and the role of digital platforms offer valuable takeaways on modern #medtech marketing. October 2020 Wells Fargo Securities, LLC (Wells Fargo) provided an update to the ongoing patent litigation between Nevro Corp. Attention to detail in messaging, brand presence, and even the subtleties like an area code on a contact page are pivotal. In the episode, Osmer shares the significance of establishing a strong brand right from a company's inception. In the latest episode of MedtechWOMEN Talks, Nicole Osmer, Founder & CEO at Health+Commerce, shares her expertise on the role of #branding, #MediaRelations, and #PublicRelations in the #MedicalDevice #ProductDevelopment cycle from the perspective of “The Publicist.”